HelloFresh Deutschland vs ROSSMANN — Instagram Profile Comparison
Compare HelloFresh Deutschland and ROSSMANN Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.
This page provides a detailed Instagram comparison between @hellofreshde (HelloFresh Deutschland) and @mein_rossmann (ROSSMANN). With 206.4K and 1M followers respectively, both accounts are classified as Large and Mega level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.
Profile Overview
💚Die weltweit beliebteste Kochbox 🙌Frische Zutaten 😋Über 60 Rezepte pro Woche 📦Grammgenau an Deine Tür geliefert 📸 #hellofreshde Mehr Infos hier!👇
206.4K
Followers
17%
2.2K
Following
12
Posts
50%
Wir sind der Drogeriemarkt, bei dem du sein kannst, wie du bist. ❤️ Trends & Tipps - Beauty • Home • Pflege • Food ✨
1M
Followers
83%
295
Following
12
Posts
50%
Both accounts show evenly matched primary metrics in this overview, with each profile holding the advantage in different areas.
Top Performing Posts
🔥 WIN WIN WIN 🔥 Wir verlosen 10x unser exklusives Bao Wow T-Shirt! 👕💚 So machst du mit: 1️⃣ Diesen Post liken 2️⃣ In den Kommentaren markieren, mit wem Du unsere fluffigen Bao Buns am liebsten isst 🥟 3️⃣ Speicher diesen Post ab um nichts zu verpassen! Viel Glück! 🍀 Teilnahme ab 18 mit Wohnsitz in DE | Teilnahmebedingungen in Bio | Keine Verbindung zu Instagram | Keine Barauszahlung | Zu gewinnen gibt es pro Person eines von zehn “Bao Wow” T-Shirts | Größenauswahl nach Verfügbarkeit; kein Anspruch auf eine bestimmte Größe | Gewinnspiel endet am 09.05.26 | Auflösung unter diesem Post
GEWINNSPIEL | Wer ist alles ready für den Sommer? 🍋✨ Ab nächster Woche gibt es die Bella Sicilia Lidschattenpalette in deiner ROSSMANN-Filiale! RIVAL loves me & @maximgiacomo haben gezaubert. Die Farben sind soooo schön! 🦋 Du willst eine Palette abstauben? Wir verlosen 3x Polarbox inkl. Lidschattenpalette und 7x Goodie Bag (natürlich auch inkl. Lidschattenpalette 🤓) So nimmst du teil: 1. Folge uns @mein_rossmann 2. Like diesen Beitrag 3. Kommentiere, was du mit Italien verbindest 🇮🇹 Teilnahmezeitraum: 08.05. - 15.05.2026 Wie kann erfolgreich teilgenommen werden: Die erfolgreiche Teilnahme erfolgt, indem @mein_rossmann gefolgt wird, der Post geliked wird und kommentiert wird, was man mit Italien verbindet. Wie werden die Gewinner ermittelt? Das Los entscheidet! Teilnehmerkreis? Alle natürlichen Personen über 18 Jahre mit Wohnsitz in Deutschland. Die Aktion steht in keiner Verbindung zu Instagram und wird in keiner Weise von Instagram gesponsert, unterstützt oder organisiert. Mehr Infos: rossmann.de/teilnahmebedingungen-instagram
@mein_rossmann's best post achieved 3.8K likes, which is 3.3K more than @hellofreshde's top post at 538 likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.
Key Metrics Comparison
In this head-to-head comparison, @mein_rossmann wins 4 out of 6 categories while @hellofreshde takes 1. @mein_rossmann leads overall, but @hellofreshde shows notable strength in Following.
The most significant gap appears in Avg Likes, where @mein_rossmann leads by 91%.
Hashtag Performance
1
With Hashtags
11
Without Hashtags
4
With Hashtags
8
Without Hashtags
Both accounts employ hashtag strategies. @hellofreshde uses an average of 0.4 hashtags per post compared to @mein_rossmann's 1.9.
@hellofreshde has a more effective hashtag strategy
Engagement Trend
+247.1%
Engagement change
Likes
Comments
+97.3%
Engagement change
Likes
Comments
@hellofreshde shows a positive 247.1% engagement growth, indicating increasing audience interest and content resonance.
@mein_rossmann shows a positive 97.3% engagement growth, indicating increasing audience interest and content resonance.
Overall, @hellofreshde demonstrates the stronger engagement trajectory in this comparison.
Posting Frequency
@hellofreshde
@mein_rossmann
Both accounts post approximately 12.0 and 12.0 times per week respectively. @hellofreshde achieves a higher consistency score of 55%, meaning their posting schedule is more predictable.
This significant consistency gap suggests that @hellofreshde follows a more disciplined content calendar, which typically results in better algorithm favorability on Instagram.
@hellofreshde is most active on Wednesday, while @mein_rossmann prefers Monday.
Advanced Analytics
The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".
Account Classification
206.4K followers
Range: 50K-500K
@hellofreshde
1M followers
Range: 1M-10M
@mein_rossmann
The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.
Engagement Quality
@hellofreshde
0.12%
Benchmark: 1-3%
@mein_rossmann
0.21%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@hellofreshde
0.011
Very influential
@mein_rossmann
1:3.4K
Very influential
Content Density(posts per 1K followers)
@hellofreshde
0.06
Low@mein_rossmann
0.01
LowContent Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.
Expert Verdict & Conclusion
Overall Analysis:
After analyzing all available metrics across 5 categories, @mein_rossmann emerges as the clear leader in this comparison with 4 metric wins compared to @hellofreshde's 0.
@hellofreshde
No leading metrics in this comparison
@mein_rossmann
@mein_rossmann excels in: Followers, Engagement Rate, Avg Likes, Avg Comments.
With an engagement rate of 0.21% (benchmark for this size: 0.2-0.5%), this profile demonstrates below-average audience interaction.
Conclusion
This comparison highlights that Instagram success is multifaceted. While @mein_rossmann has the larger audience (1M followers), @mein_rossmann generates deeper engagement per post (0.21%). Both accounts represent significant influence within their space on Instagram.
Other Comparisons You Might Like
Account comparisons in the same category as @hellofreshde
FAQ About @hellofreshde vs @mein_rossmann
Detailed answers about this specific comparison and metrics
Still have questions?
Contact us