IPSY vs Maya Diab — Instagram Profile Comparison

Compare IPSY and Maya Diab Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.

This page provides a detailed Instagram comparison between @ipsy (IPSY) and @mayadiab (Maya Diab). With 3.3M and 16.5M followers respectively, both accounts are classified as Mega and Celebrity level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.

@
VS
@

Profile Overview

Score more buzzworthy products and brands for less with the world’s largest beauty membership.

3.3M

Followers

17%

2.9K

Following

12

Posts

50%

ComparisonTrailing
Leader

#GABBAH // OUT NOW 👁️

16.5M

Followers

83%

130

Following

12

Posts

50%

ComparisonLeading

Both accounts show evenly matched primary metrics in this overview, with each profile holding the advantage in different areas.

Top Performing Posts

Winner
Top post by @ipsy

💐 MOTHER’S DAY GIVEAWAY 💐 To celebrate all the amazing moms out there, we’re giving the gift of beauty ✨ From the late nights to the early mornings, this one’s for the women who do it all 💖 One lucky winner will receive a beauty bundle for you AND your mom! To enter: 💌 Tag your mom (or a mother figure you love) + share a few words about why you appreciate her 💖 Like this post ✨ Follow @ipsy Because moms deserve a little glam too 💕 @elcreativo.la No purchase or payment necessary to enter or win. Must be 18+ and legal U.S. or Canadian resident (excl. Quebec). Sweepstakes Period: 11:15AM PST on 5/11 through 11:15AM PST on 5/12. Limit 3 entry per person. 1 winner will be selected by random drawing to win a suprise package. Approx. retail Value: $200 Winner will be notified by 5/20 via Direct Message. Odds of winning depend on no. of eligible entries. By commenting, you agree to be bound by the terms of the Official Rules at https://www.ipsy.com/contest-terms. Sweepstakes is in no way sponsored, endorsed or administered by, or associated with Instagram.

@ipsy
904
768
Top post by @mayadiab

4:44 in Cannes 🤎

@mayadiab
-1
853
🏆 904 likesVS-1 likes

@ipsy's best post achieved 904 likes, which is 905 more than @mayadiab's top post at -1 likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.

Key Metrics Comparison

@ipsy(3 wins)
VS
(2 wins)@mayadiab
3.3M
Followers
80% ahead
16.5M
2.9K
Following
96% ahead
130
12
Total Posts
12
0.01%
Engagement Rate
35% ahead
0.01%
324
Avg Likes
100% ahead
-1
80
Avg Comments
94% ahead
1.3K
🏆 ipsy3 - 2mayadiab

In this head-to-head comparison, @ipsy wins 3 out of 6 categories while @mayadiab takes 2. @ipsy leads overall, but @mayadiab shows notable strength in Followers.

The most significant gap appears in Avg Likes, where @ipsy leads by 100%.

Hashtag Performance

@ipsy

1

With Hashtags

11

Without Hashtags

Avg per post0.1
Avg Likes265
Avg Comments35
Hashtags don't help
#euphoria
Better Strategy
@mayadiab

4

With Hashtags

8

Without Hashtags

Avg per post0.3
Avg Likes-1
Avg Comments1.9K
Hashtags boost engagement
#mayadiab#akhersahra#قبة

Both accounts employ hashtag strategies. @ipsy uses an average of 0.1 hashtags per post compared to @mayadiab's 0.3.

@mayadiab has a more effective hashtag strategy

Engagement Trend

Better Trend
@ipsy
Growing

+18.5%

Engagement change

-15%

Likes

+644%

Comments

Older posts avg369
Recent posts avg437
@mayadiab
Growing

+13.9%

Engagement change

+0%

Likes

+14%

Comments

Older posts avg1.2K
Recent posts avg1.4K

@ipsy shows a positive 18.5% engagement growth, indicating increasing audience interest and content resonance.

@mayadiab shows a positive 13.9% engagement growth, indicating increasing audience interest and content resonance.

Overall, @ipsy demonstrates the stronger engagement trajectory in this comparison.

Posting Frequency

@ipsy

Posts/Week
12.0
Avg Days Between
0.0
Most Active Day
Monday
Consistency41%

@mayadiab

Posts/Week
12.0
Avg Days Between
0.0
Most Active Day
Monday
Consistency13%

Both accounts post approximately 12.0 and 12.0 times per week respectively. @ipsy achieves a higher consistency score of 41%, meaning their posting schedule is more predictable.

This significant consistency gap suggests that @ipsy follows a more disciplined content calendar, which typically results in better algorithm favorability on Instagram.

Advanced Analytics

Authority Score
54
Established
@ipsy
Reach22/25
Engagement0/30
Ratio20/20
Consistency2/15
Verification10/10
Authority Score
Winner
57
Established
@mayadiab
Reach25/25
Engagement0/30
Ratio20/20
Consistency2/15
Verification10/10

The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".

Account Classification

Mega

3.3M followers

Range: 1M-10M

@ipsy

Celebrity

16.5M followers

Range: 10M+

@mayadiab

Influence Index
65
/ 100
@ipsy
Influence Index
Winner
70
/ 100
@mayadiab

The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.

Engagement Quality

@ipsy

0.01%

Benchmark: 0.2-0.5%

Low

@mayadiab

0.01%

Benchmark: 0.1-0.2%

Low

Following/Followers Ratio

@ipsy

1:1.1K

Very influential

Excellent

@mayadiab

1:126.6K

Very influential

Excellent

Content Density(posts per 1K followers)

@ipsy

0.00

Low

@mayadiab

0.00

Low

Content Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.

Expert Verdict & Conclusion

Overall Analysis:

Both profiles share similar strengths, making the competition between them quite balanced.


@ipsy

@ipsy excels in: Engagement Rate, Avg Likes.

With an engagement rate of 0.01% (benchmark for this size: 0.2-0.5%), this profile demonstrates below-average audience interaction.

Engagement RateAvg Likes

@mayadiab

@mayadiab excels in: Followers, Avg Comments.

FollowersAvg Comments

Conclusion

This comparison highlights that Instagram success is multifaceted. While @mayadiab has the larger audience (16.5M followers), @ipsy generates deeper engagement per post (0.01%). Both accounts represent significant influence within their space on Instagram.

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Analysis FAQ

FAQ About @ipsy vs @mayadiab

Detailed answers about this specific comparison and metrics

Based on our real-time data, mayadiab leads the follower count with a difference of 13,170,830 followers. Specifically, @ipsy has 3,283,571 followers while @mayadiab has 16,454,401 followers. Follower count is one of the most visible Instagram metrics and indicates the overall reach of each account. However, a higher follower count doesn't always mean better performance — engagement rate and content quality are equally important factors to consider when comparing Instagram profiles.

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