IPSY vs Maya Diab — Instagram Profile Comparison
Compare IPSY and Maya Diab Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.
This page provides a detailed Instagram comparison between @ipsy (IPSY) and @mayadiab (Maya Diab). With 3.3M and 16.5M followers respectively, both accounts are classified as Mega and Celebrity level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.
Profile Overview
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3.3M
Followers
17%
2.9K
Following
12
Posts
50%
#GABBAH // OUT NOW 👁️
16.5M
Followers
83%
130
Following
12
Posts
50%
Both accounts show evenly matched primary metrics in this overview, with each profile holding the advantage in different areas.
Top Performing Posts

💐 MOTHER’S DAY GIVEAWAY 💐 To celebrate all the amazing moms out there, we’re giving the gift of beauty ✨ From the late nights to the early mornings, this one’s for the women who do it all 💖 One lucky winner will receive a beauty bundle for you AND your mom! To enter: 💌 Tag your mom (or a mother figure you love) + share a few words about why you appreciate her 💖 Like this post ✨ Follow @ipsy Because moms deserve a little glam too 💕 @elcreativo.la No purchase or payment necessary to enter or win. Must be 18+ and legal U.S. or Canadian resident (excl. Quebec). Sweepstakes Period: 11:15AM PST on 5/11 through 11:15AM PST on 5/12. Limit 3 entry per person. 1 winner will be selected by random drawing to win a suprise package. Approx. retail Value: $200 Winner will be notified by 5/20 via Direct Message. Odds of winning depend on no. of eligible entries. By commenting, you agree to be bound by the terms of the Official Rules at https://www.ipsy.com/contest-terms. Sweepstakes is in no way sponsored, endorsed or administered by, or associated with Instagram.
@ipsy's best post achieved 904 likes, which is 905 more than @mayadiab's top post at -1 likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.
Key Metrics Comparison
In this head-to-head comparison, @ipsy wins 3 out of 6 categories while @mayadiab takes 2. @ipsy leads overall, but @mayadiab shows notable strength in Followers.
The most significant gap appears in Avg Likes, where @ipsy leads by 100%.
Hashtag Performance
1
With Hashtags
11
Without Hashtags
4
With Hashtags
8
Without Hashtags
Both accounts employ hashtag strategies. @ipsy uses an average of 0.1 hashtags per post compared to @mayadiab's 0.3.
@mayadiab has a more effective hashtag strategy
Engagement Trend
+18.5%
Engagement change
Likes
Comments
+13.9%
Engagement change
Likes
Comments
@ipsy shows a positive 18.5% engagement growth, indicating increasing audience interest and content resonance.
@mayadiab shows a positive 13.9% engagement growth, indicating increasing audience interest and content resonance.
Overall, @ipsy demonstrates the stronger engagement trajectory in this comparison.
Posting Frequency
@ipsy
@mayadiab
Both accounts post approximately 12.0 and 12.0 times per week respectively. @ipsy achieves a higher consistency score of 41%, meaning their posting schedule is more predictable.
This significant consistency gap suggests that @ipsy follows a more disciplined content calendar, which typically results in better algorithm favorability on Instagram.
Advanced Analytics
The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".
Account Classification
3.3M followers
Range: 1M-10M
@ipsy
16.5M followers
Range: 10M+
@mayadiab
The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.
Engagement Quality
@ipsy
0.01%
Benchmark: 0.2-0.5%
@mayadiab
0.01%
Benchmark: 0.1-0.2%
Following/Followers Ratio
@ipsy
1:1.1K
Very influential
@mayadiab
1:126.6K
Very influential
Content Density(posts per 1K followers)
@ipsy
0.00
Low@mayadiab
0.00
LowContent Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.
Expert Verdict & Conclusion
Overall Analysis:
Both profiles share similar strengths, making the competition between them quite balanced.
@ipsy
@ipsy excels in: Engagement Rate, Avg Likes.
With an engagement rate of 0.01% (benchmark for this size: 0.2-0.5%), this profile demonstrates below-average audience interaction.
@mayadiab
@mayadiab excels in: Followers, Avg Comments.
Conclusion
This comparison highlights that Instagram success is multifaceted. While @mayadiab has the larger audience (16.5M followers), @ipsy generates deeper engagement per post (0.01%). Both accounts represent significant influence within their space on Instagram.
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