kaws vs Mari Maria — Instagram Profile Comparison
Compare @kaws and Mari Maria Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.
This page provides a detailed Instagram comparison between @kaws (kaws) and @marimaria (Mari Maria). With 4.3M and 21M followers respectively, both accounts are classified as Mega and Celebrity level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.
Profile Overview
✨Beauty and Makeup✨ 🌟 Founder @marimariamakeup & @marimariahair 🧡 YT www.youtube.com/MariMaria
21M
Followers
83%
2K
Following
12
Posts
50%
Both accounts show evenly matched primary metrics in this overview, with each profile holding the advantage in different areas.
Top Performing Posts
We just installed a large scale work in Abu Dhabi that was unveiled today! At Souq Al Mina, a work by #KAWS, in collaboration with long-time partner @arr.allrightsreserved , will take centrestage. KAWS:HOLIDAY Abu Dhabi Manar Abu Dhabi presents its second public light art exhibition. Organized by the Department of Culture and Tourism. KAWS:HOLIDAY Abu Dhabi Manar Abu Dhabi 🗓️ Date: November 15, 2025 - January 4, 2026 📍 Location: Souq Al Mina, Abu Dhabi, UAE @KAWS @ARR.AllRightsReserved #KAWS #KAWSHOLIDAY #AllRightsReserved @publicartabudhabi #ManarAbuDhabi
@kaws's best post achieved 314.3K likes, which is 99.1K more than @marimaria's top post at 215.2K likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.
Key Metrics Comparison
In this head-to-head comparison, @marimaria wins 3 out of 6 categories while @kaws takes 2. @marimaria leads overall, but @kaws shows notable strength in Following.
The most significant gap appears in Followers, where @marimaria leads by 80%.
Hashtag Performance
10
With Hashtags
2
Without Hashtags
0
With Hashtags
12
Without Hashtags
@kaws uses an average of 2.4 hashtags per post, while @marimaria does not currently use hashtags. The data shows that hashtags boost engagement for @kaws.
Engagement Trend
-81.7%
Engagement change
Likes
Comments
-76.4%
Engagement change
Likes
Comments
@kaws shows a significant -81.7% engagement decline. This sharp drop may be influenced by one or more viral older posts that inflated the historical average, rather than indicating a genuine loss of audience interest.
@marimaria shows a significant -76.4% engagement decline. This sharp drop may be influenced by one or more viral older posts that inflated the historical average, rather than indicating a genuine loss of audience interest.
Overall, @marimaria demonstrates the stronger engagement trajectory in this comparison.
Posting Frequency
@kaws
@marimaria
Both accounts post approximately 12.0 and 12.0 times per week respectively. @marimaria achieves a higher consistency score of 62%, meaning their posting schedule is more predictable.
This significant consistency gap suggests that @marimaria follows a more disciplined content calendar, which typically results in better algorithm favorability on Instagram.
Advanced Analytics
The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".
Account Classification
4.3M followers
Range: 1M-10M
@kaws
21M followers
Range: 10M+
@marimaria
The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.
Engagement Quality
@kaws
0.95%
Benchmark: 0.2-0.5%
@marimaria
0.22%
Benchmark: 0.1-0.2%
Following/Followers Ratio
@kaws
1:1.4K
Very influential
@marimaria
1:10.7K
Very influential
Content Density(posts per 1K followers)
@kaws
0.00
Low@marimaria
0.00
LowContent Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.
Expert Verdict & Conclusion
Overall Analysis:
After analyzing all available metrics across 5 categories, @marimaria emerges as the clear leader in this comparison with 3 metric wins compared to @kaws's 1.
@kaws
@kaws excels in: Engagement Rate.
With an engagement rate of 0.95% (benchmark for this size: 0.2-0.5%), this profile demonstrates below-average audience interaction.
@marimaria
@marimaria excels in: Followers, Avg Likes, Avg Comments.
Conclusion
This comparison highlights that Instagram success is multifaceted. While @marimaria has the larger audience (21M followers), @kaws generates deeper engagement per post (0.95%). Both accounts represent significant influence within their space on Instagram.
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