Kylie Cosmetics vs M·A·C Cosmetics — Instagram Profile Comparison
Compare Kylie Cosmetics and M·A·C Cosmetics Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.
This page provides a detailed Instagram comparison between @kyliecosmetics (Kylie Cosmetics) and @maccosmetics (M·A·C Cosmetics). With 24.6M and 23.9M followers respectively, both accounts are classified as Celebrity and Celebrity level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.
Profile Overview
available at @ultabeauty, @douglas_cosmetics and our global retailers 🤍
24.6M
Followers
51%
829
Following
2.5K
Posts
45%
All Ages, All Races, All Genders
23.9M
Followers
49%
1.4K
Following
3K
Posts
55%
In this overview, @maccosmetics is currently leading the comparison with stronger numbers in 2 out of 3 primary metrics. The percentage bars reflect each account's share relative to the combined total of both profiles.
Top Performing Posts
get kylie’s oscars glam ❤️ by @makeupbyariel - skin tint blurring elixir in ‘5n’ - power plush concealer in ‘4.5c’ - natural blur powder foundation in ‘3n’ - hybrid blush in ‘summer sorbet’ - classic matte palette - kylash black mascara - precision pout lip liner in ‘cool nude’ - plumping powder matte lip in ‘nude mood’
@kyliecosmetics's best post achieved 310.3K likes, which is 281.7K more than @maccosmetics's top post at 28.6K likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.
Key Metrics Comparison
In this head-to-head comparison, each account wins 3 out of 6 categories — an evenly matched comparison with each account excelling in different areas.
The most significant gap appears in Avg Likes, where @kyliecosmetics leads by 92%.
Hashtag Performance
0
With Hashtags
12
Without Hashtags
5
With Hashtags
7
Without Hashtags
@maccosmetics uses an average of 0.4 hashtags per post, while @kyliecosmetics does not currently use hashtags. The data shows that hashtags don't impact engagement for @maccosmetics.
Engagement Trend
-65.4%
Engagement change
Likes
Comments
-67.9%
Engagement change
Likes
Comments
@kyliecosmetics shows a significant -65.4% engagement decline. This sharp drop may be influenced by one or more viral older posts that inflated the historical average, rather than indicating a genuine loss of audience interest.
@maccosmetics shows a significant -67.9% engagement decline. This sharp drop may be influenced by one or more viral older posts that inflated the historical average, rather than indicating a genuine loss of audience interest.
Overall, @kyliecosmetics demonstrates the stronger engagement trajectory in this comparison.
Posting Frequency
@kyliecosmetics
@maccosmetics
Both accounts post approximately 12.0 and 12.0 times per week respectively. @kyliecosmetics achieves a higher consistency score of 96%, meaning their posting schedule is more predictable.
This significant consistency gap suggests that @kyliecosmetics follows a more disciplined content calendar, which typically results in better algorithm favorability on Instagram.
@kyliecosmetics is most active on Sunday, while @maccosmetics prefers Wednesday.
Advanced Analytics
The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".
Account Classification
24.6M followers
Range: 10M+
@kyliecosmetics
23.9M followers
Range: 10M+
@maccosmetics
The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.
Engagement Quality
@kyliecosmetics
0.25%
Benchmark: 0.1-0.2%
@maccosmetics
0.02%
Benchmark: 0.1-0.2%
Following/Followers Ratio
@kyliecosmetics
1:29.6K
Very influential
@maccosmetics
1:17.2K
Very influential
Content Density(posts per 1K followers)
@kyliecosmetics
0.10
Moderate@maccosmetics
0.13
ModerateContent Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.
Expert Verdict & Conclusion
Overall Analysis:
After analyzing all available metrics across 5 categories, @kyliecosmetics emerges as the narrow leader in this comparison with 3 metric wins compared to @maccosmetics's 2.
@kyliecosmetics
@kyliecosmetics excels in: Followers, Engagement Rate, Avg Likes.
With an engagement rate of 0.25% (benchmark for this size: 0.1-0.2%), this profile demonstrates below-average audience interaction.
@maccosmetics
@maccosmetics excels in: Posts, Avg Comments.
Conclusion
This comparison highlights that Instagram success is multifaceted. While @kyliecosmetics has the larger audience (24.6M followers), @kyliecosmetics generates deeper engagement per post (0.25%). Both accounts represent significant influence within their space on Instagram.
Other Comparisons You Might Like
Account comparisons in the same category as @kyliecosmetics
FAQ About @kyliecosmetics vs @maccosmetics
Detailed answers about this specific comparison and metrics
Still have questions?
Contact us