M·A·C Cosmetics vs Marques Brownlee — Instagram Profile Comparison
Compare M·A·C Cosmetics and Marques Brownlee Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.
This page provides a detailed Instagram comparison between @maccosmetics (M·A·C Cosmetics) and @mkbhd (Marques Brownlee). With 23.4M and 5.2M followers respectively, both accounts are classified as Celebrity and Mega level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.
Profile Overview
All Ages, All Races, All Genders
23.4M
Followers
82%
1.4K
Following
12
Posts
50%
I promise I won't overdo the filters.
5.2M
Followers
18%
566
Following
12
Posts
50%
In this overview, @maccosmetics is currently leading the comparison with stronger numbers in 2 out of 3 primary metrics. The percentage bars reflect each account's share relative to the combined total of both profiles.
Top Performing Posts
@mkbhd's best post achieved 804.4K likes, which is 799.7K more than @maccosmetics's top post at 4.7K likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.
Key Metrics Comparison
In this head-to-head comparison, @mkbhd wins 3 out of 6 categories while @maccosmetics takes 2. @mkbhd leads overall, but @maccosmetics shows notable strength in Followers.
The most significant gap appears in Engagement Rate, where @mkbhd leads by 100%.
Hashtag Performance
12
With Hashtags
0
Without Hashtags
1
With Hashtags
11
Without Hashtags
Both accounts employ hashtag strategies. @maccosmetics uses an average of 1.1 hashtags per post compared to @mkbhd's 0.3.
@maccosmetics has a more effective hashtag strategy
Engagement Trend
-11.4%
Engagement change
Likes
Comments
-44.7%
Engagement change
Likes
Comments
@maccosmetics shows a moderate -11.4% engagement decline, which is common for accounts adjusting their content strategy.
@mkbhd shows a moderate -44.7% engagement decline, which is common for accounts adjusting their content strategy.
Overall, @maccosmetics demonstrates the stronger engagement trajectory in this comparison.
Posting Frequency
@maccosmetics
@mkbhd
Both accounts post approximately 12.0 and 12.0 times per week respectively. @maccosmetics achieves a higher consistency score of 40%, meaning their posting schedule is more predictable.
@maccosmetics is most active on Sunday, while @mkbhd prefers Thursday.
Advanced Analytics
The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".
Account Classification
23.4M followers
Range: 10M+
@maccosmetics
5.2M followers
Range: 1M-10M
@mkbhd
The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.
Engagement Quality
@maccosmetics
0.01%
Benchmark: 0.1-0.2%
@mkbhd
3.01%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@maccosmetics
1:16.8K
Very influential
@mkbhd
1:9.2K
Very influential
Content Density(posts per 1K followers)
@maccosmetics
0.00
Low@mkbhd
0.00
LowContent Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.
Expert Verdict & Conclusion
Overall Analysis:
After analyzing all available metrics across 5 categories, @mkbhd emerges as the clear leader in this comparison with 3 metric wins compared to @maccosmetics's 1.
@maccosmetics
@maccosmetics excels in: Followers.
@mkbhd
@mkbhd excels in: Engagement Rate, Avg Likes, Avg Comments.
With an engagement rate of 3.01% (benchmark for this size: 0.2-0.5%), this profile demonstrates excellent audience interaction.
Conclusion
This comparison highlights that Instagram success is multifaceted. While @maccosmetics has the larger audience (23.4M followers), @mkbhd generates deeper engagement per post (3.01%). Both accounts represent significant influence within their space on Instagram.
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FAQ About @maccosmetics vs @mkbhd
Detailed answers about this specific comparison and metrics
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