M·A·C Cosmetics vs The Wall Street Journal — Instagram Profile Comparison
Compare M·A·C Cosmetics and The Wall Street Journal Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.
This page provides a detailed Instagram comparison between @maccosmetics (M·A·C Cosmetics) and @wsj (The Wall Street Journal). With 23.5M and 5.8M followers respectively, both accounts are classified as Celebrity and Mega level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.
Profile Overview
All Ages, All Races, All Genders
23.5M
Followers
80%
1.4K
Following
12
Posts
50%
Visual storytelling from WSJ.🗞 📷 @wsjphotos ✒️ @wsjmag 🏘 @wsjrealestate 🏝️ @wsjoffduty 🎤 @wsjlive 📣 @wsjopinion 🗣️ @wsjfreeexpression
5.8M
Followers
20%
212
Following
12
Posts
50%
In this overview, @maccosmetics is currently leading the comparison with stronger numbers in 2 out of 3 primary metrics. The percentage bars reflect each account's share relative to the combined total of both profiles.
Top Performing Posts
Poppi co-founder Allison Ellsworth and her husband became centimillionaires when they helped sell the company for $1.95 billion to PepsiCo last year. Here's how she talks to her kids about money. At the link in our bio, Ellsworth opens up about how she and her husband manage their wealth, the post-exit blues and her $1 million family vacation to Europe.
@maccosmetics's best post achieved 63.3K likes, which is 50.3K more than @wsj's top post at 13K likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.
Key Metrics Comparison
In this head-to-head comparison, @maccosmetics wins 3 out of 6 categories while @wsj takes 2. @maccosmetics leads overall, but @wsj shows notable strength in Engagement Rate.
The most significant gap appears in Following, where @maccosmetics leads by 85%.
Hashtag Performance
10
With Hashtags
2
Without Hashtags
0
With Hashtags
12
Without Hashtags
@maccosmetics uses an average of 1.1 hashtags per post, while @wsj does not currently use hashtags. The data shows that hashtags boost engagement for @maccosmetics.
Engagement Trend
-88.4%
Engagement change
Likes
Comments
+31.2%
Engagement change
Likes
Comments
@maccosmetics shows a significant -88.4% engagement decline. This sharp drop may be influenced by one or more viral older posts that inflated the historical average, rather than indicating a genuine loss of audience interest.
@wsj shows a positive 31.2% engagement growth, indicating increasing audience interest and content resonance.
Overall, @wsj demonstrates the stronger engagement trajectory in this comparison.
Posting Frequency
@maccosmetics
@wsj
Both accounts post approximately 12.0 and 12.0 times per week respectively. @maccosmetics achieves a higher consistency score of 49%, meaning their posting schedule is more predictable.
@maccosmetics is most active on Thursday, while @wsj prefers Sunday.
Advanced Analytics
The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".
Account Classification
23.5M followers
Range: 10M+
@maccosmetics
5.8M followers
Range: 1M-10M
@wsj
The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.
Engagement Quality
@maccosmetics
0.05%
Benchmark: 0.1-0.2%
@wsj
0.09%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@maccosmetics
1:16.8K
Very influential
@wsj
1:27.3K
Very influential
Content Density(posts per 1K followers)
@maccosmetics
0.00
Low@wsj
0.00
LowContent Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.
Expert Verdict & Conclusion
Overall Analysis:
Both profiles share similar strengths, making the competition between them quite balanced.
@maccosmetics
@maccosmetics excels in: Followers, Avg Likes.
@wsj
@wsj excels in: Engagement Rate, Avg Comments.
With an engagement rate of 0.09% (benchmark for this size: 0.2-0.5%), this profile demonstrates below-average audience interaction.
Conclusion
This comparison highlights that Instagram success is multifaceted. While @maccosmetics has the larger audience (23.5M followers), @wsj generates deeper engagement per post (0.09%). Both accounts represent significant influence within their space on Instagram.
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