Macy's vs PUMA — Instagram Profile Comparison
Compare Macy's and PUMA Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.
This page provides a detailed Instagram comparison between @macys (Macy's) and @puma (PUMA). With 2.7M and 12.9M followers respectively, both accounts are classified as Mega and Celebrity level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.
Profile Overview
Shop what’s new and trending at Macy’s.
2.7M
Followers
17%
56
Following
12
Posts
50%
In this overview, @puma is currently leading the comparison with stronger numbers in 2 out of 3 primary metrics. The percentage bars reflect each account's share relative to the combined total of both profiles.
Top Performing Posts
#MacysPartner Summer is a comin’! While you’re refreshing your closet for the warmer months, why not head over to @macys for versatile items that will perfectly transition from spring to summer. Shop my Macy’s picks via the link in my bio. Much love, IdB x #style #fashion #streetstyle #grwm
@puma's best post achieved 513.7K likes, which is 503.5K more than @macys's top post at 10.2K likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.
Key Metrics Comparison
In this head-to-head comparison, @puma wins 5 out of 6 categories while @macys takes 0. @puma leads overall, but @macys shows notable strength in —.
The most significant gap appears in Avg Likes, where @puma leads by 97%.
Hashtag Performance
2
With Hashtags
10
Without Hashtags
5
With Hashtags
7
Without Hashtags
Both accounts employ hashtag strategies. @macys uses an average of 0.8 hashtags per post compared to @puma's 0.4.
@macys has a more effective hashtag strategy
Engagement Trend
-27.1%
Engagement change
Likes
Comments
+34.3%
Engagement change
Likes
Comments
@macys shows a moderate -27.1% engagement decline, which is common for accounts adjusting their content strategy.
@puma shows a positive 34.3% engagement growth, indicating increasing audience interest and content resonance.
Overall, @puma demonstrates the stronger engagement trajectory in this comparison.
Posting Frequency
@macys
@puma
Both accounts post approximately 12.0 and 12.0 times per week respectively. @macys achieves a higher consistency score of 49%, meaning their posting schedule is more predictable.
This significant consistency gap suggests that @macys follows a more disciplined content calendar, which typically results in better algorithm favorability on Instagram.
Advanced Analytics
The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".
Account Classification
2.7M followers
Range: 1M-10M
@macys
12.9M followers
Range: 10M+
@puma
The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.
Engagement Quality
@macys
0.10%
Benchmark: 0.2-0.5%
@puma
0.62%
Benchmark: 0.1-0.2%
Following/Followers Ratio
@macys
1:47.5K
Very influential
@puma
1:84.9K
Very influential
Content Density(posts per 1K followers)
@macys
0.00
Low@puma
0.00
LowContent Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.
Expert Verdict & Conclusion
Overall Analysis:
After analyzing all available metrics across 5 categories, @puma emerges as the clear leader in this comparison with 4 metric wins compared to @macys's 0.
@macys
No leading metrics in this comparison
@puma
@puma excels in: Followers, Engagement Rate, Avg Likes, Avg Comments.
With an engagement rate of 0.62% (benchmark for this size: 0.1-0.2%), this profile demonstrates below-average audience interaction.
Conclusion
This comparison highlights that Instagram success is multifaceted. While @puma has the larger audience (12.9M followers), @puma generates deeper engagement per post (0.62%). Both accounts represent significant influence within their space on Instagram.
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