Macy's vs Topshop — Instagram Profile Comparison
Compare Macy's and Topshop Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.
This page provides a detailed Instagram comparison between @macys (Macy's) and @topshop (Topshop). With 2.7M and 11.7M followers respectively, both accounts are classified as Mega and Celebrity level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.
Profile Overview
Shop what’s new and trending at Macy’s.
2.7M
Followers
19%
56
Following
12
Posts
50%
THE SUMMER EDIT: ENGLISH GARDEN #TopshopMuses #yourerayourtopshop
11.7M
Followers
81%
2
Following
12
Posts
50%
Both accounts show evenly matched primary metrics in this overview, with each profile holding the advantage in different areas.
Top Performing Posts
#MacysPartner Summer is a comin’! While you’re refreshing your closet for the warmer months, why not head over to @macys for versatile items that will perfectly transition from spring to summer. Shop my Macy’s picks via the link in my bio. Much love, IdB x #style #fashion #streetstyle #grwm
@britishvogue and @topshop kickstarted the weekend early by taking over @wildnottinghill to host the launch of our new collection - English Garden. Scroll through to see what happened on the ground for the first part of the day with our @topshop community mixed with flowers and music The English Garden collection is available at Topshop.com
@macys's best post achieved 9.3K likes, which is 8.1K more than @topshop's top post at 1.2K likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.
Key Metrics Comparison
In this head-to-head comparison, @macys wins 4 out of 6 categories while @topshop takes 1. @macys leads overall, but @topshop shows notable strength in Followers.
The most significant gap appears in Engagement Rate, where @macys leads by 99%.
Hashtag Performance
1
With Hashtags
11
Without Hashtags
1
With Hashtags
11
Without Hashtags
Both accounts employ hashtag strategies. @macys uses an average of 0.4 hashtags per post compared to @topshop's 0.1.
@macys has a more effective hashtag strategy
Engagement Trend
-10.5%
Engagement change
Likes
Comments
+222.3%
Engagement change
Likes
Comments
@macys shows a moderate -10.5% engagement decline, which is common for accounts adjusting their content strategy.
@topshop shows a positive 222.3% engagement growth, indicating increasing audience interest and content resonance.
Overall, @topshop demonstrates the stronger engagement trajectory in this comparison.
Posting Frequency
@macys
@topshop
Both accounts post approximately 12.0 and 12.0 times per week respectively. @macys achieves a higher consistency score of 50%, meaning their posting schedule is more predictable.
@macys is most active on Tuesday, while @topshop prefers Friday.
Advanced Analytics
The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".
Account Classification
2.7M followers
Range: 1M-10M
@macys
11.7M followers
Range: 10M+
@topshop
The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.
Engagement Quality
@macys
0.11%
Benchmark: 0.2-0.5%
@topshop
0.00%
Benchmark: 0.1-0.2%
Following/Followers Ratio
@macys
1:47.5K
Very influential
@topshop
1:5.8M
Very influential
Content Density(posts per 1K followers)
@macys
0.00
Low@topshop
0.00
LowContent Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.
Expert Verdict & Conclusion
Overall Analysis:
After analyzing all available metrics across 5 categories, @macys emerges as the clear leader in this comparison with 3 metric wins compared to @topshop's 1.
@macys
@macys excels in: Engagement Rate, Avg Likes, Avg Comments.
With an engagement rate of 0.11% (benchmark for this size: 0.2-0.5%), this profile demonstrates below-average audience interaction.
@topshop
@topshop excels in: Followers.
Conclusion
This comparison highlights that Instagram success is multifaceted. While @topshop has the larger audience (11.7M followers), @macys generates deeper engagement per post (0.11%). Both accounts represent significant influence within their space on Instagram.
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