MAKEUP BY MARIO vs VSCO | Photo & Video Editor — Instagram Profile Comparison

Compare MAKEUP BY MARIO and VSCO | Photo & Video Editor Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.

This page provides a detailed Instagram comparison between @makeupbymario (MAKEUP BY MARIO) and @vsco (VSCO | Photo & Video Editor). With 13.8M and 3.3M followers respectively, both accounts are classified as Celebrity and Mega level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.

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VS
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Profile Overview

Leader

Makeup Artist & Founder, CEO #MakeupByMario Cruelty-free beauty ✨

13.8M

Followers

81%

1.8K

Following

12

Posts

50%

ComparisonLeading

Where photographers turn pro. Hone your craft. Find your people. Build your business. 📷 Share with #VSCO for a chance to be featured.

3.3M

Followers

19%

3K

Following

12

Posts

50%

ComparisonTrailing

Both accounts show evenly matched primary metrics in this overview, with each profile holding the advantage in different areas.

Top Performing Posts

Winner
Top post by @makeupbymario

SCULPT LIKE A PRO ARTIST From eyes to lips, softly sculpt and define using Mario's signature products. Bridget wears: ❤️ Master Mattes® Long-Wear Cream Eyeshadow in 'Espresso' ❤️ Master Mattes® Eyeshadow Palette: The Neutrals in 'M4', 'M8', & 'E3' Master Pigment Pro® Pencil in 'Super Black' Master Mascara® in 'Super Black' Shop now at makeupbymario.com and @sephora. #MakeupByMario

@makeupbymario
20.2K
148
Top post by @vsco

Human stories give photographs their meaning. We invited @von.co and @jaredtapy into a sunlit Brooklyn studio to document each other and remind the world why real photography matters more now than ever. Read the full conversation at the link in bio.

@vsco
4.1K
47
🏆 20.2K likesVS4.1K likes

@makeupbymario's best post achieved 20.2K likes, which is 16.1K more than @vsco's top post at 4.1K likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.

Key Metrics Comparison

@makeupbymario(4 wins)
VS
(1 wins)@vsco
13.8M
Followers
76% ahead
3.3M
1.8K
Following
39% ahead
3K
12
Total Posts
12
0.04%
Engagement Rate
30% ahead
0.03%
5.8K
Avg Likes
83% ahead
958
72
Avg Comments
53% ahead
34
🏆 makeupbymario4 - 1vsco

In this head-to-head comparison, @makeupbymario wins 4 out of 6 categories while @vsco takes 1. @makeupbymario leads overall, but @vsco shows notable strength in Following.

The most significant gap appears in Avg Likes, where @makeupbymario leads by 83%.

Hashtag Performance

Better Strategy
@makeupbymario

11

With Hashtags

1

Without Hashtags

Avg per post1.1
Avg Likes6K
Avg Comments75
Hashtags boost engagement
#makeupbymario#mastermattescreameyeshadow
@vsco

1

With Hashtags

11

Without Hashtags

Avg per post0.3
Avg Likes-1
Avg Comments55
Hashtags don't help
#vsco#vscopartner#photopresets

Both accounts employ hashtag strategies. @makeupbymario uses an average of 1.1 hashtags per post compared to @vsco's 0.3.

@makeupbymario has a more effective hashtag strategy

Engagement Trend

@makeupbymario
Declining

-58.3%

Engagement change

-58%

Likes

-57%

Comments

Older posts avg8.2K
Recent posts avg3.4K
Better Trend
@vsco
Growing

+222.1%

Engagement change

+242%

Likes

-11%

Comments

Older posts avg470
Recent posts avg1.5K

@makeupbymario shows a significant -58.3% engagement decline. This sharp drop may be influenced by one or more viral older posts that inflated the historical average, rather than indicating a genuine loss of audience interest.

@vsco shows a positive 222.1% engagement growth, indicating increasing audience interest and content resonance.

Overall, @vsco demonstrates the stronger engagement trajectory in this comparison.

Posting Frequency

@makeupbymario

Posts/Week
12.0
Avg Days Between
0.0
Most Active Day
Sunday
Consistency72%

@vsco

Posts/Week
12.0
Avg Days Between
0.0
Most Active Day
Saturday
Consistency58%

Both accounts post approximately 12.0 and 12.0 times per week respectively. @makeupbymario achieves a higher consistency score of 72%, meaning their posting schedule is more predictable.

@makeupbymario is most active on Sunday, while @vsco prefers Saturday.

Advanced Analytics

Authority Score
Winner
57
Established
@makeupbymario
Reach25/25
Engagement0/30
Ratio20/20
Consistency2/15
Verification10/10
Authority Score
54
Established
@vsco
Reach22/25
Engagement0/30
Ratio20/20
Consistency2/15
Verification10/10

The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".

Account Classification

Celebrity

13.8M followers

Range: 10M+

@makeupbymario

Mega

3.3M followers

Range: 1M-10M

@vsco

Influence Index
Winner
70
/ 100
@makeupbymario
Influence Index
65
/ 100
@vsco

The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.

Engagement Quality

@makeupbymario

0.04%

Benchmark: 0.1-0.2%

Low

@vsco

0.03%

Benchmark: 0.2-0.5%

Low

Following/Followers Ratio

@makeupbymario

1:7.7K

Very influential

Excellent

@vsco

1:1.1K

Very influential

Excellent

Content Density(posts per 1K followers)

@makeupbymario

0.00

Low

@vsco

0.00

Low

Content Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.

Expert Verdict & Conclusion

Overall Analysis:

After analyzing all available metrics across 5 categories, @makeupbymario emerges as the clear leader in this comparison with 4 metric wins compared to @vsco's 0.


@makeupbymario

@makeupbymario excels in: Followers, Engagement Rate, Avg Likes, Avg Comments.

With an engagement rate of 0.04% (benchmark for this size: 0.1-0.2%), this profile demonstrates below-average audience interaction.

FollowersEngagement RateAvg LikesAvg Comments

@vsco

No leading metrics in this comparison


Conclusion

This comparison highlights that Instagram success is multifaceted. While @makeupbymario has the larger audience (13.8M followers), @makeupbymario generates deeper engagement per post (0.04%). Both accounts represent significant influence within their space on Instagram.

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Analysis FAQ

FAQ About @makeupbymario vs @vsco

Detailed answers about this specific comparison and metrics

Based on our real-time data, makeupbymario leads the follower count with a difference of 10,479,544 followers. Specifically, @makeupbymario has 13,827,437 followers while @vsco has 3,347,893 followers. Follower count is one of the most visible Instagram metrics and indicates the overall reach of each account. However, a higher follower count doesn't always mean better performance — engagement rate and content quality are equally important factors to consider when comparing Instagram profiles.

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