Maybelline New York vs PUMA — Instagram Profile Comparison
Compare Maybelline New York and PUMA Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.
This page provides a detailed Instagram comparison between @maybelline (Maybelline New York) and @puma (PUMA). With 12.7M and 13.1M followers respectively, both accounts are classified as Celebrity and Celebrity level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.
Profile Overview
💄Maybe it’s Maybelline 📍Born in New York 🔗Discover mental health resources ⬇️
12.7M
Followers
49%
1.5K
Following
1.9K
Posts
36%
In this overview, @puma is currently leading the comparison with stronger numbers in 2 out of 3 primary metrics. The percentage bars reflect each account's share relative to the combined total of both profiles.
Top Performing Posts

💜The Hannah Montana Pop-Up this weekend in Los Angeles celebrating the 20th anniversary💛 LA + NYC, you get the best of both worlds ✨ New York is up next weekend at 9 W 8th Street. Keep your eyes on our stories for more details. The Hannah Montana Anniversary Special premieres March 24th on Disney+ and Hulu. #HannahMontana20 @DisneyPlus @hulu
@puma's best post achieved 368.5K likes, which is 328.1K more than @maybelline's top post at 40.4K likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.
Key Metrics Comparison
In this head-to-head comparison, @puma wins 5 out of 6 categories while @maybelline takes 1. @puma leads overall, but @maybelline shows notable strength in Following.
The most significant gap appears in Following, where @maybelline leads by 90%.
Hashtag Performance
6
With Hashtags
6
Without Hashtags
6
With Hashtags
6
Without Hashtags
Both accounts employ hashtag strategies. @maybelline uses an average of 0.5 hashtags per post compared to @puma's 0.5.
Engagement Trend
+215.7%
Engagement change
Likes
Comments
-19.4%
Engagement change
Likes
Comments
@maybelline shows a positive 215.7% engagement growth, indicating increasing audience interest and content resonance.
@puma shows a moderate -19.4% engagement decline, which is common for accounts adjusting their content strategy.
Overall, @maybelline demonstrates the stronger engagement trajectory in this comparison.
Posting Frequency
@maybelline
@puma
Both accounts post approximately 12.0 and 12.0 times per week respectively. @puma achieves a higher consistency score of 26%, meaning their posting schedule is more predictable.
This significant consistency gap suggests that @puma follows a more disciplined content calendar, which typically results in better algorithm favorability on Instagram.
@maybelline is most active on Sunday, while @puma prefers Friday.
Advanced Analytics
The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".
Account Classification
12.7M followers
Range: 10M+
@maybelline
13.1M followers
Range: 10M+
@puma
The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.
Engagement Quality
@maybelline
0.08%
Benchmark: 0.1-0.2%
@puma
0.56%
Benchmark: 0.1-0.2%
Following/Followers Ratio
@maybelline
1:8.6K
Very influential
@puma
1:86.2K
Very influential
Content Density(posts per 1K followers)
@maybelline
0.15
Moderate@puma
0.26
ModerateContent Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.
Expert Verdict & Conclusion
Overall Analysis:
After analyzing all available metrics across 5 categories, @puma emerges as the clear leader in this comparison with 5 metric wins compared to @maybelline's 0.
@maybelline
No leading metrics in this comparison
@puma
@puma excels in: Followers, Engagement Rate, Posts, Avg Likes, Avg Comments.
With an engagement rate of 0.56% (benchmark for this size: 0.1-0.2%), this profile demonstrates below-average audience interaction.
Conclusion
This comparison highlights that Instagram success is multifaceted. While @puma has the larger audience (13.1M followers), @puma generates deeper engagement per post (0.56%). Both accounts represent significant influence within their space on Instagram.
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