NowThis vs 13 — Instagram Profile Comparison
Compare NowThis and 13 Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.
This page provides a detailed Instagram comparison between @nowthis (NowThis) and @timatiofficial (13). With 3.8M and 19.1M followers respectively, both accounts are classified as Mega and Celebrity level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.
Profile Overview
enjoy the glow 📧 partnerships@nowthismedia.com
3.8M
Followers
17%
628
Following
12
Posts
50%
Family Friends Cars Art Music Good Vibes Global 🌍
19.1M
Followers
83%
456
Following
12
Posts
50%
Both accounts show evenly matched primary metrics in this overview, with each profile holding the advantage in different areas.
Top Performing Posts
@timatiofficial's best post achieved 341.6K likes, which is 266.9K more than @nowthis's top post at 74.7K likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.
Key Metrics Comparison
In this head-to-head comparison, @timatiofficial wins 4 out of 6 categories while @nowthis takes 1. @timatiofficial leads overall, but @nowthis shows notable strength in Following.
The most significant gap appears in Avg Comments, where @timatiofficial leads by 97%.
Hashtag Performance
11
With Hashtags
1
Without Hashtags
0
With Hashtags
12
Without Hashtags
@nowthis uses an average of 1.1 hashtags per post, while @timatiofficial does not currently use hashtags. The data shows that hashtags boost engagement for @nowthis.
Engagement Trend
+189.7%
Engagement change
Likes
Comments
+214.1%
Engagement change
Likes
Comments
@nowthis shows a positive 189.7% engagement growth, indicating increasing audience interest and content resonance.
@timatiofficial shows a positive 214.1% engagement growth, indicating increasing audience interest and content resonance.
Overall, @timatiofficial demonstrates the stronger engagement trajectory in this comparison.
Posting Frequency
@nowthis
@timatiofficial
Both accounts post approximately 12.0 and 12.0 times per week respectively. @timatiofficial achieves a higher consistency score of 52%, meaning their posting schedule is more predictable.
This significant consistency gap suggests that @timatiofficial follows a more disciplined content calendar, which typically results in better algorithm favorability on Instagram.
@nowthis is most active on Friday, while @timatiofficial prefers Sunday.
Advanced Analytics
The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".
Account Classification
3.8M followers
Range: 1M-10M
@nowthis
19.1M followers
Range: 10M+
@timatiofficial
The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.
Engagement Quality
@nowthis
0.27%
Benchmark: 0.2-0.5%
@timatiofficial
0.65%
Benchmark: 0.1-0.2%
Following/Followers Ratio
@nowthis
1:6.1K
Very influential
@timatiofficial
1:41.9K
Very influential
Content Density(posts per 1K followers)
@nowthis
0.00
Low@timatiofficial
0.00
LowContent Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.
Expert Verdict & Conclusion
Overall Analysis:
After analyzing all available metrics across 5 categories, @timatiofficial emerges as the clear leader in this comparison with 4 metric wins compared to @nowthis's 0.
@nowthis
No leading metrics in this comparison
@timatiofficial
@timatiofficial excels in: Followers, Engagement Rate, Avg Likes, Avg Comments.
With an engagement rate of 0.65% (benchmark for this size: 0.1-0.2%), this profile demonstrates below-average audience interaction.
Conclusion
This comparison highlights that Instagram success is multifaceted. While @timatiofficial has the larger audience (19.1M followers), @timatiofficial generates deeper engagement per post (0.65%). Both accounts represent significant influence within their space on Instagram.
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