Thanthi TV vs What's On Melbourne — Instagram Profile Comparison
Compare Thanthi TV and What's On Melbourne Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.
This page provides a detailed Instagram comparison between @thanthitv (Thanthi TV) and @whatsonmelb (What's On Melbourne). With 3.3M and 651.9K followers respectively, both accounts are classified as Mega and Large level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.
Profile Overview
Official account of Thanthi TV - A news and infotainment channel from the Daily Thanthi Group, catering to the Tamil community worldwide.
3.3M
Followers
83%
10
Following
12
Posts
50%
City of Melbourne account 🚃 Our inbox is not monitored 📧
651.9K
Followers
17%
932
Following
12
Posts
50%
Both accounts show evenly matched primary metrics in this overview, with each profile holding the advantage in different areas.
Top Performing Posts
Save this list of budget lunches under $15 in Melbourne: 📍$4 and under for everything on the menu, Heart of Carlton, 189 Elgin St 📍$5 onigiri, Onigiri Kitchen and Sake Bar, 1 Degraves St, 5 Little Collins St and 15 Little Collins St 📍$5.90 boat noodles, Teow Teow, 131 Bourke St 📍$7.50 beef pie, CBD Pies, 480 Bourke St 📍$8 jianbing, Wow Crepes, KMart Centre, 222 Bourke St 📍$9 salad roll, Aix Cafe, 24 Centre Pl 📍$9.90 beef and egg udon, Udon Yasan, 186 Bourke St 📍$12.50 grilled cheese toastie, Butcher’s Diner, 10 Bourke St 📍$12.90 Thai noodle box, Eek Charm, The Causeway, enter at 306 Little Collins St 📍$13 Japanese rice bowls, Ta-ke Don, 265 Little Lonsdale St #Melbourne #WhatsOnMelbourne
@whatsonmelb's best post achieved 7.2K likes, which is 5K more than @thanthitv's top post at 2.3K likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.
Key Metrics Comparison
In this head-to-head comparison, @whatsonmelb wins 4 out of 6 categories while @thanthitv takes 1. @whatsonmelb leads overall, but @thanthitv shows notable strength in Followers.
The most significant gap appears in Following, where @whatsonmelb leads by 99%.
Hashtag Performance
12
With Hashtags
0
Without Hashtags
11
With Hashtags
1
Without Hashtags
Both accounts employ hashtag strategies. @thanthitv uses an average of 4.8 hashtags per post compared to @whatsonmelb's 1.8.
@thanthitv has a more effective hashtag strategy
Engagement Trend
-67.7%
Engagement change
Likes
Comments
+1.0%
Engagement change
Likes
Comments
@thanthitv shows a significant -67.7% engagement decline. This sharp drop may be influenced by one or more viral older posts that inflated the historical average, rather than indicating a genuine loss of audience interest.
@whatsonmelb maintains a stable engagement trend with only 1.0% variation between older and recent posts, indicating consistent audience interaction.
Overall, @whatsonmelb demonstrates the stronger engagement trajectory in this comparison.
Posting Frequency
@thanthitv
@whatsonmelb
Both accounts post approximately 12.0 and 12.0 times per week respectively. @whatsonmelb achieves a higher consistency score of 71%, meaning their posting schedule is more predictable.
This significant consistency gap suggests that @whatsonmelb follows a more disciplined content calendar, which typically results in better algorithm favorability on Instagram.
Advanced Analytics
The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".
Account Classification
3.3M followers
Range: 1M-10M
@thanthitv
651.9K followers
Range: 500K-1M
@whatsonmelb
The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.
Engagement Quality
@thanthitv
0.02%
Benchmark: 0.2-0.5%
@whatsonmelb
0.46%
Benchmark: 0.5-1%
Following/Followers Ratio
@thanthitv
1:327.6K
Very influential
@whatsonmelb
0.0014
Very influential
Content Density(posts per 1K followers)
@thanthitv
0.00
Low@whatsonmelb
0.02
LowContent Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.
Expert Verdict & Conclusion
Overall Analysis:
After analyzing all available metrics across 5 categories, @whatsonmelb emerges as the clear leader in this comparison with 3 metric wins compared to @thanthitv's 1.
@thanthitv
@thanthitv excels in: Followers.
@whatsonmelb
@whatsonmelb excels in: Engagement Rate, Avg Likes, Avg Comments.
With an engagement rate of 0.46% (benchmark for this size: 0.5-1%), this profile demonstrates below-average audience interaction.
Conclusion
This comparison highlights that Instagram success is multifaceted. While @thanthitv has the larger audience (3.3M followers), @whatsonmelb generates deeper engagement per post (0.46%). Both accounts represent significant influence within their space on Instagram.
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FAQ About @thanthitv vs @whatsonmelb
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