@airbnb
Airbnb
Don’t just see a place. Experience it.
@airbnb Profile Analysis Summary
Based on the last 12 posts
When we look at how airbnb's audience interacts with their content, we see an engagement rate of 7.76% — that's about 523.8K likes and 1.8K comments per post on average. Compared to similar accounts in the 1M+ follower range (where the average sits around 1.2%), this is 546% higher, which suggests a genuinely engaged community.
Looking at content mix, about 58% of recent posts are videos and 42% are photos. Interestingly, video content tends to spark 505.3x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up pretty much every day — a highly consistent rhythm. Captions tend to be moderate-length, averaging around 466 characters.
Key Metrics
6.8M
Followers
1
Following
3.9K
Total Posts
7.76%
Engagement Rate
523.8K
Avg Likes
1.8K
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
6,776,922 followers
7.76% engagement rate
3887 posts, 1785 avg comments
6776922.0:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
6.3M
Total Likes
21.4K
Total Comments
Engagement Rate
Your engagement rate is 546% above the Mega (1M+) average. This indicates strong audience connection and content resonance.
Avg. Likes per Post
Your average likes are 555% above the Mega (1M+) benchmark. Your content resonates well with your audience.
Avg. Comments per Post
Your comment rate exceeds the Mega (1M+) average by 19%. You're building meaningful conversations with your audience.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
1.3
Posts per day
9
Posts per week
Wednesday
Most active day
Posts by Weekday
Top Performing Content
After the wedding celebration, we wanted to slow down a bit for a couple of days. Quiet mornings, ...
View on Instagram
Sí, sí… un Airbnb normal… dentro del Estadio de la Ciudad de México. Y el host: ¡nada más y nada men...
View on Instagram
The Best of Both Worlds is now on Airbnb. Step inside the house from Hannah Montana (closet included...
View on InstagramAnalyzed 12 posts. Top content receives 6.3M likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 897.9K avg engagements per post.
Engagement Trend
Overall Trend
IncreasingComparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">34894.3</span>%
Likes Trend
+35772.0%
Before: 2.9K avg
After: 1M avg
Comments Trend
+4100.4%
Before: 83 avg
After: 3.5K avg
Total Engagement
+34894.3%
Before: 3K avg
After: 1M avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 466 characters. Medium captions (101-500 chars) perform best with 788.1K avg engagements.
Hashtag Performance
With Hashtags
1
posts
Without Hashtags
11
posts
Most Used Hashtags
Average 0.1 hashtags per post. Posts with hashtags get 6.3M more avg engagements.
Growth Indicators
Account Classification
Mega InfluencerWith 6.8M followers, this account falls in the Mega category (1M-10M). Typical engagement for this tier: 0.2-0.5%
Following/Followers
0.000
ExcellentEngagement Rate
7.76%
Above averageTotal Followers
6.8M
Following 1- • Very influential - follows far fewer than followers
- • Engagement rate is above the 0.2-0.5% benchmark for mega accounts
- • Average of 523.8K likes and 1.8K comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.
Photography & Art
Focus on visual storytelling and artistic content
Entertainment & Music
Entertainment, music, and nightlife content
Nature & Environment
Posts featuring natural landscapes and wildlife
Family & Relationships
Content about family and relationships
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
1M+ followers
Estimated based on average engagement × 3
Audience Summary
This established account shows very high engagement with primarily English content. Average post reaches an estimated 1.6M accounts.
Best Time to Post
Best performing time: Wednesday 4am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @airbnb's recent content
@airbnb's engagement rate of 7.76% is excellent compared to similar accounts. This indicates a excellent level of audience interaction and content effectiveness.
Content strategy is 58% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is high with an average interval of 1 days between posts. high frequency typically leads to better audience retention.
Best performing video generated 12.0x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 466 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.