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bordermail's engagement rate sits at 0.32%. For accounts with 1K-10K followers, the average is around 5%, so there's some room to grow — though every community is unique.
Out of the last 12 posts, 25% are videos and 75% are photos. Notably, videos tend to get 13.7x more engagement than photos. Content shows up about every 43 days. Captions lean moderate, averaging 178 characters.
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The Border Mail
Explore the most impactful hashtags used in recent posts. These tags highlight the core interests and trending topics that define this profile's digital influence and content strategy.
The official Instagram of The Border Mail, covering local news in Albury/Wodonga and Border region. Email concerns to fe...