@cbsnews
CBS News
Your source for original reporting and trusted news
@cbsnews Profile Analysis Summary
Based on the last 12 posts
When we look at how cbsnews's audience interacts with their content, we see an engagement rate of 0.37% β that's about 10.7K likes and 434 comments per post on average. For accounts in the 1M+ follower range, the typical rate is around 1.2%, so there's some room to grow here β but every audience is different.
Looking at content mix, about 92% of recent posts are videos and 8% are photos. Interestingly, video content tends to spark 29.2x more interaction than photos β worth noting for anyone studying this account's strategy.
Key Metrics
3M
Followers
288
Following
70.4K
Total Posts
0.37%
Engagement Rate
10.7K
Avg Likes
434
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
3,039,780 followers
0.37% engagement rate
70354 posts, 434 avg comments
10554.8:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
128.5K
Total Likes
5.2K
Total Comments
Engagement Rate
Your engagement rate is 69% below the Mega (1M+) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 87% below typical Mega (1M+) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 71% below the Mega (1M+) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
3.0
Posts per day
21
Posts per week
Thursday
Most active day
Posts by Weekday
Top Performing Content
Air traffic control audio from LaGuardia Airport is raising questions about controller workload and ...
View on Instagram
βWe were dealing with an emergency earlier. I messed upβ: Audio has been released of the air traffic...
View on Instagram
The Strait of Hormuz could be opened βvery soonβ if diplomatic talks go well with Iran, President Tr...
View on InstagramAnalyzed 12 posts. Top content receives 87.3K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 11.7K avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">98.6</span>%
Likes Trend
-99.0%
Before: 21.2K avg
After: 220 avg
Comments Trend
-89.0%
Before: 782 avg
After: 86 avg
Total Engagement
-98.6%
Before: 22K avg
After: 306 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 355 characters. Medium captions (101-500 chars) perform best with 11.1K avg engagements.
Hashtag Performance
With Hashtags
3
posts
Without Hashtags
9
posts
Most Used Hashtags
Average 0.7 hashtags per post. Posts without hashtags perform 14.5K better on average.
Growth Indicators
Account Classification
Mega InfluencerWith 3M followers, this account falls in the Mega category (1M-10M). Typical engagement for this tier: 0.2-0.5%
Following/Followers
0.000
ExcellentEngagement Rate
0.37%
Above averageTotal Followers
3M
Following 288- β’ Very influential - follows far fewer than followers
- β’ Engagement rate is above the 0.2-0.5% benchmark for mega accounts
- β’ Average of 10.7K likes and 434 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Business & Motivation
Entrepreneurship and motivational content
Travel & Adventure
Content related to travel destinations and adventures
Entertainment & Music
Entertainment, music, and nightlife content
Photography & Art
Focus on visual storytelling and artistic content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
1M+ followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 32.1K accounts.
Best Time to Post
Best performing time: Monday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @cbsnews's recent content
@cbsnews's engagement rate of 0.37% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 92% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is high with an average interval of 0 days between posts. high frequency typically leads to better audience retention.
Best performing video generated 8.1x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 355 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.