@chesshook
Chess Hook | Pre/Postnatal Exercise Coach
π€°πΌI Help Build Strong, Confident Bodies For Birth & Postpartum π€±π½ πͺπΌ Over A Decade Supporting Mums β¬οΈ Work With Me π«ΆπΌ
@chesshook Profile Analysis Summary
Based on the last 12 posts
When we look at how chesshook's audience interacts with their content, we see an engagement rate of 16.35% β that's about 3.5K likes and 26 comments per post on average. Compared to similar accounts in the 10K-100K follower range (where the average sits around 2.5%), this is 554% higher, which suggests a genuinely engaged community.
Looking at content mix, about 75% of recent posts are videos and 25% are photos. Interestingly, video content tends to spark 120.6x more interaction than photos β worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 54 days β a infrequent rhythm. Captions tend to be detailed, averaging around 705 characters.
Key Metrics
21.3K
Followers
4.1K
Following
12
Total Posts
16.35%
Engagement Rate
3.5K
Avg Likes
26
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
21,277 followers
16.35% engagement rate
12 posts, 26 avg comments
5.2:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
41.4K
Total Likes
306
Total Comments
Engagement Rate
Your engagement rate is 554% above the Micro (10K-100K) average. This indicates strong audience connection and content resonance.
Avg. Likes per Post
Your average likes are 73% above the Micro (10K-100K) benchmark. Your content resonates well with your audience.
Avg. Comments per Post
Your comments are 68% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Monday
Most active day
Posts by Weekday
Top Performing Content
Birth Prep Series 2: Internal rotation is going to help open up the lower part of the pelvis, so sup...
View on Instagram
This exercise is going to help heal her diastasis recti and pelvic floor post birth . Mama, save th...
View on Instagram
Lots Of New Followers So Let Me Get You Up To Speed! . After a recent reel of mine gained very good ...
View on InstagramAnalyzed 12 posts. Top content receives 39K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 4.6K avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">99.1</span>%
Likes Trend
-99.2%
Before: 6.8K avg
After: 56 avg
Comments Trend
-91.1%
Before: 47 avg
After: 4 avg
Total Engagement
-99.1%
Before: 6.9K avg
After: 60 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 705 characters. Long captions (500+ chars) perform best with 4.6K avg engagements.
Hashtag Performance
With Hashtags
3
posts
Without Hashtags
9
posts
Most Used Hashtags
Average 1.8 hashtags per post. Posts with hashtags get 13.7K more avg engagements.
Growth Indicators
Account Classification
Small InfluencerWith 21.3K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.191
GoodEngagement Rate
16.35%
Above averageTotal Followers
21.3K
Following 4.1K- β’ Good ratio - more followers than following
- β’ Engagement rate is above the 3-5% benchmark for small accounts
- β’ Average of 3.5K likes and 26 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.
Fitness & Health
Posts about fitness, workouts, and healthy living
Family & Relationships
Content about family and relationships
Business & Motivation
Entrepreneurship and motivational content
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows very high engagement with primarily English content. Average post reaches an estimated 10.4K accounts.
Best Time to Post
Best performing time: Thursday 12pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @chesshook's recent content
@chesshook's engagement rate of 16.35% is excellent compared to similar accounts. This indicates a excellent level of audience interaction and content effectiveness.
Content strategy is 75% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 54 days between posts. low frequency typically leads to better audience retention.
Best performing video generated 11.3x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 705 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.