effectscloud's engagement rate sits at 2.32%. That's 55% above what you'd typically see for accounts with 500K-1M followers (average 1.5%) — a sign of a genuinely connected audience.

Out of the last 12 posts, 67% are videos and 33% are photos. Notably, videos tend to get 2.6x more engagement than photos. Content shows up about every 55 days. Captions lean concise, averaging 83 characters.