hersheys's engagement rate sits at 0.56%. For accounts with 500K-1M followers, the average is around 1.5%, so there's some room to grow — though every community is unique.

Out of the last 12 posts, 83% are videos and 17% are photos. Notably, photos tend to get 17.3x more engagement than videos. New content goes up pretty much every day — a very consistent posting habit. Captions lean concise, averaging 109 characters.