makeup.hum's engagement rate sits at 17.09%. That's 849% above what you'd typically see for accounts with 100K-500K followers (average 1.8%) — a sign of a genuinely connected audience.

Out of the last 12 posts, 92% are videos and 8% are photos. Notably, videos tend to get 8.4x more engagement than photos. Content shows up about every 73 days. Captions lean moderate, averaging 418 characters.