mrbeast's engagement rate sits at 3.12%. That's 160% above what you'd typically see for accounts with 1M+ followers (average 1.2%) — a sign of a genuinely connected audience.

Out of the last 12 posts, 50% are videos and 50% are photos. Notably, photos tend to get 3.0x more engagement than videos. Content shows up about every 47 days. Captions lean concise, averaging 77 characters.