niallhoran's engagement rate sits at 1.33%. That's 11% above what you'd typically see for accounts with 1M+ followers (average 1.2%) — a sign of a genuinely connected audience.

Out of the last 12 posts, 50% are videos and 50% are photos. Notably, photos tend to get 2.1x more engagement than videos. New posts appear roughly every 3 days — a steady, reliable rhythm. Captions lean concise, averaging 139 characters.