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s's engagement rate sits at 0.91%. For accounts with 1M+ followers, the average is around 1.2%, so there's some room to grow — though every community is unique.
Out of the last 12 posts, 17% are videos and 83% are photos. Notably, videos tend to get 2.0x more engagement than photos. Content shows up about every 226 days. Captions lean concise, averaging 18 characters.
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Sander Värv
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