sony's engagement rate sits at 6.55%. That's 446% above what you'd typically see for accounts with 1M+ followers (average 1.2%) — a sign of a genuinely connected audience.

Out of the last 12 posts, 75% are videos and 25% are photos. Notably, photos tend to get 2.5x more engagement than videos. New content goes up pretty much every day — a very consistent posting habit. Captions lean moderate, averaging 182 characters.