them's engagement rate sits at 0.44%. For accounts with 1M+ followers, the average is around 1.2%, so there's some room to grow — though every community is unique.

Out of the last 12 posts, 17% are videos and 83% are photos. Notably, photos tend to get 3.8x more engagement than videos. New posts appear roughly every 3 days — a steady, reliable rhythm. Captions lean moderate, averaging 237 characters.