threads's engagement rate sits at 3.63%. That's 203% above what you'd typically see for accounts with 1M+ followers (average 1.2%) — a sign of a genuinely connected audience.

Out of the last 12 posts, 50% are videos and 50% are photos. Notably, photos tend to get 20.2x more engagement than videos. New content goes up pretty much every day — a very consistent posting habit. Captions lean concise, averaging 66 characters.