weroad's engagement rate sits at 0.12%. For accounts with 100K-500K followers, the average is around 1.8%, so there's some room to grow — though every community is unique.

Out of the last 12 posts, 33% are videos and 67% are photos. Notably, photos tend to get 2.3x more engagement than videos. Content shows up about every 4 days. Captions lean moderate, averaging 367 characters.