Anna Todd vs S P E L L — Instagram Profil Karşılaştırması

When one page, one book, of memories is simply not enough… Spelly and I are both mums now, and we’ve shared so much of that journey with you over the years. But before babies and school runs and bedtime stories, there was our first love child, this label. Spell. And this year, Spell turns 18. It feels impossible to hold that number properly. Eighteen years since we threaded the first bead, sewed the first stitch, styled the very first shoot. Eighteen years since we set up a little marquee at the Byron Bay markets, felt that rush of meeting customers face to face, and realised how powerful connection could be. Eighteen years since chasing someone down the street just to gift them a necklace because we loved their style {Sienna Miller, Natalie Imbruglia ~ you all know who you are!}. Over the past year, we’ve found ourselves asking some big, sometimes uncomfortable questions. What is the essence of Spell? Who were we then? Who are we now? And who are we becoming? We’ve been deep in the archives, pouring over old imagery and memories, but just as importantly, we’ve been listening, really listening, to our community. Curious, open, and a little bit emotional as we approached this milestone. Turning 18 is a coming of age. But for us, it feels even more like coming home. At its heart, Spell has always been about shared sisterhood - a modern romantic with a rebel spirit. And if we’re honest, there have been moments over the years where we’ve drifted from that essence. Times when fear crept in, when trends shouted loudly {hello, minimalism… what do we do?}, or when we wandered down an unmarked garden path only to find ourselves tangled in brambles, quietly retracing our steps back to what felt true. That’s often what milestones do - they invite reflection, dreaming, and the setting of a new horizon. They gently nudge you back toward your roots. Your intuition. Your home. Continued in the comments…