e.l.f. Cosmetics vs kitUP — Instagram Profile Comparison
Compare e.l.f. Cosmetics and kitUP Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.
This page provides a detailed Instagram comparison between @elfcosmetics (e.l.f. Cosmetics) and @kitupapp (kitUP). With 7.6M and 1.5M followers respectively, both accounts are classified as Mega and Mega level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.
Profile Overview
The best of beauty for every 👀👄🤩 ✨e.l.f. Clean. Vegan. Cruelty-free. Fair Trade Certified. @elfskincare = our skincare BFF
7.6M
Followers
83%
1.4K
Following
12
Posts
50%
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1.5M
Followers
17%
3
Following
12
Posts
50%
In this overview, @elfcosmetics is currently leading the comparison with stronger numbers in 2 out of 3 primary metrics. The percentage bars reflect each account's share relative to the combined total of both profiles.
Top Performing Posts
Swatch and learn! 🤩 NEW Soft Glam Cream Blush + Bronzer are now available on elfcosmetics.com and the e.l.f. app. 💕 Glide on an e.l.f.fortless, natural flush and sun-kissed glow with these buildable cream blush and bronzer sticks. 😍 Infused with moisturizing Shea Butter and nourishing Sunflower Seed Oil, the buttery smooth formulas melt into skin for a diffused finish. ✨ Plus, the portable twist-up design makes on-the-go application a breeze. 🎨 8 e.l.f.ing gorgeous bronzer shades: 🌟 Fair 🌟 Light/Medium 🌟 Medium 🌟 Medium/Tan 🌟 Tan 🌟 Tan/Deep 🌟 Deep 🌟 Deep/Rich 7 dreamy blush shades: 🩷 Pink On It 🩷 Muted Mauve 🩷 Gumball 🩷 Melon-Drama 🩷 Heat Check 🩷 Plum Intended 🩷 Cinna-Mood Snag these new faves for ONLY $7 each on elfcosmetics.com! 👏 🇺🇸 Available now on TikTok Shop, Coming online to @target, @ultabeauty, @walmart, @amazon May 24, Coming in-store to @walmart May 31, Coming in-store to @target and @ultabeauty June 7, Coming to @cvspharmacy and @walgreens June 7, Coming to @heb, @krogerco and @meijerstores this summer 🇨🇦 Coming online to @shoppersbeauty, @walmartcanada, @amazonca May 24, Coming in-store to @shoppersbeauty and @walmartcanada this summer 🇬🇧 Coming to online and in-store to @superdrug and @bootsuk plus @amazonuk June 17 🇲🇽 Coming to @ultabeautymx June 14 and @sephoramx June 16 🌍 Coming to @mein_rossmann, @rossmannpl, @dm_deutschland June 12, Coming to @douglasitalia June 24, Coming to @amazon.it, @amazonde, @amazon.nl, @amazon.belgium June 24, Coming to @saetherbeauty and @nykaacosmetics this summer, Coming to @sephoramiddleeast fall 2026 #SoftGlamBlush #SoftGlamBronzer #elfcosmetics
@elfcosmetics's best post achieved 24.5K likes, which is 19.7K more than @kitupapp's top post at 4.8K likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.
Key Metrics Comparison
In this head-to-head comparison, @elfcosmetics wins 5 out of 6 categories while @kitupapp takes 0. @elfcosmetics leads overall, but @kitupapp shows notable strength in —.
The most significant gap appears in Following, where @elfcosmetics leads by 100%.
Hashtag Performance
12
With Hashtags
0
Without Hashtags
1
With Hashtags
11
Without Hashtags
Both accounts employ hashtag strategies. @elfcosmetics uses an average of 2.8 hashtags per post compared to @kitupapp's 0.3.
@elfcosmetics has a more effective hashtag strategy
Engagement Trend
-69.6%
Engagement change
Likes
Comments
+365.6%
Engagement change
Likes
Comments
@elfcosmetics shows a significant -69.6% engagement decline. This sharp drop may be influenced by one or more viral older posts that inflated the historical average, rather than indicating a genuine loss of audience interest.
@kitupapp shows a positive 365.6% engagement growth, indicating increasing audience interest and content resonance.
Overall, @kitupapp demonstrates the stronger engagement trajectory in this comparison.
Posting Frequency
@elfcosmetics
@kitupapp
Both accounts post approximately 12.0 and 12.0 times per week respectively. @elfcosmetics achieves a higher consistency score of 53%, meaning their posting schedule is more predictable.
@elfcosmetics is most active on Tuesday, while @kitupapp prefers Monday.
Advanced Analytics
The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".
Account Classification
7.6M followers
Range: 1M-10M
@elfcosmetics
1.5M followers
Range: 1M-10M
@kitupapp
The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.
Engagement Quality
@elfcosmetics
0.12%
Benchmark: 0.2-0.5%
@kitupapp
0.05%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@elfcosmetics
1:5.4K
Very influential
@kitupapp
1:504.4K
Very influential
Content Density(posts per 1K followers)
@elfcosmetics
0.00
Low@kitupapp
0.01
LowContent Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.
Expert Verdict & Conclusion
Overall Analysis:
After analyzing all available metrics across 5 categories, @elfcosmetics emerges as the clear leader in this comparison with 4 metric wins compared to @kitupapp's 0.
@elfcosmetics
@elfcosmetics excels in: Followers, Engagement Rate, Avg Likes, Avg Comments.
With an engagement rate of 0.12% (benchmark for this size: 0.2-0.5%), this profile demonstrates below-average audience interaction.
@kitupapp
No leading metrics in this comparison
Conclusion
This comparison highlights that Instagram success is multifaceted. While @elfcosmetics has the larger audience (7.6M followers), @elfcosmetics generates deeper engagement per post (0.12%). Both accounts represent significant influence within their space on Instagram.
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