American Museum of Natural History vs HowStuffWorks — Instagram Profile Comparison
Compare American Museum of Natural History and HowStuffWorks Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.
This page provides a detailed Instagram comparison between @amnh (American Museum of Natural History) and @howstuffworks (HowStuffWorks). With 585.9K and 119.8K followers respectively, both accounts are classified as Large and Large level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.
Profile Overview
Official Instagram of the American Museum of Natural History in New York City. Open daily, 10 am–5:30 pm. → Home of the Margaret Mead Film Festival
585.9K
Followers
83%
313
Following
12
Posts
50%
HowStuffWorks explains the curiosities of our world, exploring science, history, lifestyle, culture, and technology. Buckle up, friend.
119.8K
Followers
17%
384
Following
12
Posts
50%
Both accounts show evenly matched primary metrics in this overview, with each profile holding the advantage in different areas.
Top Performing Posts

Who are you telling to flock off today? Birds have some of the coolest group names in the animal kingdom. Whether it's a flamboyance of flamingos, an unkindness of ravens, a murder of crows, or a pandemonium of parrots, each moniker has a distinctive vibe that honestly makes us want to name our own squad.
@amnh's best post achieved 168K likes, which is 168K more than @howstuffworks's top post at 25 likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.
Key Metrics Comparison
In this head-to-head comparison, @amnh wins 4 out of 6 categories while @howstuffworks takes 1. @amnh leads overall, but @howstuffworks shows notable strength in Following.
The most significant gap appears in Engagement Rate, where @amnh leads by 100%.
Hashtag Performance
12
With Hashtags
0
Without Hashtags
0
With Hashtags
12
Without Hashtags
@amnh uses an average of 5.2 hashtags per post, while @howstuffworks does not currently use hashtags. The data shows that hashtags boost engagement for @amnh.
Engagement Trend
-93.1%
Engagement change
Likes
Comments
-29.3%
Engagement change
Likes
Comments
@amnh shows a significant -93.1% engagement decline. This sharp drop may be influenced by one or more viral older posts that inflated the historical average, rather than indicating a genuine loss of audience interest.
@howstuffworks shows a moderate -29.3% engagement decline, which is common for accounts adjusting their content strategy.
Overall, @howstuffworks demonstrates the stronger engagement trajectory in this comparison.
Posting Frequency
@amnh
@howstuffworks
Both accounts post approximately 12.0 and 12.0 times per week respectively. @howstuffworks achieves a higher consistency score of 35%, meaning their posting schedule is more predictable.
This significant consistency gap suggests that @howstuffworks follows a more disciplined content calendar, which typically results in better algorithm favorability on Instagram.
@amnh is most active on Tuesday, while @howstuffworks prefers Wednesday.
Advanced Analytics
The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".
Account Classification
585.9K followers
Range: 500K-1M
@amnh
119.8K followers
Range: 50K-500K
@howstuffworks
The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.
Engagement Quality
@amnh
3.48%
Benchmark: 0.5-1%
@howstuffworks
0.01%
Benchmark: 1-3%
Following/Followers Ratio
@amnh
1:1.9K
Very influential
@howstuffworks
0.0032
Very influential
Content Density(posts per 1K followers)
@amnh
0.02
Low@howstuffworks
0.10
ModerateContent Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.
Expert Verdict & Conclusion
Overall Analysis:
After analyzing all available metrics across 5 categories, @amnh emerges as the clear leader in this comparison with 4 metric wins compared to @howstuffworks's 0.
@amnh
@amnh excels in: Followers, Engagement Rate, Avg Likes, Avg Comments.
With an engagement rate of 3.48% (benchmark for this size: 0.5-1%), this profile demonstrates excellent audience interaction.
@howstuffworks
No leading metrics in this comparison
Conclusion
This comparison highlights that Instagram success is multifaceted. While @amnh has the larger audience (585.9K followers), @amnh generates deeper engagement per post (3.48%). Both accounts represent significant influence within their space on Instagram.
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