American Museum of Natural History vs HowStuffWorks — Instagram Profile Comparison

Compare American Museum of Natural History and HowStuffWorks Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.

This page provides a detailed Instagram comparison between @amnh (American Museum of Natural History) and @howstuffworks (HowStuffWorks). With 585.9K and 119.8K followers respectively, both accounts are classified as Large and Large level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.

@
VS
@

Profile Overview

Leader

Official Instagram of the American Museum of Natural History in New York City. Open daily, 10 am–5:30 pm. → Home of the Margaret Mead Film Festival

585.9K

Followers

83%

313

Following

12

Posts

50%

ComparisonLeading

HowStuffWorks explains the curiosities of our world, exploring science, history, lifestyle, culture, and technology. Buckle up, friend.

119.8K

Followers

17%

384

Following

12

Posts

50%

ComparisonTrailing

Both accounts show evenly matched primary metrics in this overview, with each profile holding the advantage in different areas.

Top Performing Posts

Winner
Top post by @amnh

🦈 Dive into the Museum’s collections with Ryan Thoni (@manonafishin), curatorial associate of Ichthyology, and meet the shark that inspired the Jaws movie poster! #Jaws50 #NaturalHistory #Jaws #Sharks #museums #Ichthyology #makoshark #greatwhiteshark

@amnh
168K
1K
Top post by @howstuffworks

Who are you telling to flock off today? Birds have some of the coolest group names in the animal kingdom. Whether it's a flamboyance of flamingos, an unkindness of ravens, a murder of crows, or a pandemonium of parrots, each moniker has a distinctive vibe that honestly makes us want to name our own squad.

@howstuffworks
25
0
🏆 168K likesVS25 likes

@amnh's best post achieved 168K likes, which is 168K more than @howstuffworks's top post at 25 likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.

Key Metrics Comparison

@amnh(4 wins)
VS
(1 wins)@howstuffworks
585.9K
Followers
80% ahead
119.8K
313
Following
18% ahead
384
12
Total Posts
12
3.48%
Engagement Rate
100% ahead
0.01%
20.3K
Avg Likes
100% ahead
8
121
Avg Comments
100% ahead
0
🏆 amnh4 - 1howstuffworks

In this head-to-head comparison, @amnh wins 4 out of 6 categories while @howstuffworks takes 1. @amnh leads overall, but @howstuffworks shows notable strength in Following.

The most significant gap appears in Engagement Rate, where @amnh leads by 100%.

Hashtag Performance

Better Strategy
@amnh

12

With Hashtags

0

Without Hashtags

Avg per post5.2
Avg Likes20.3K
Avg Comments121
Hashtags boost engagement
#nature#biodiversity#wildlife#didyouknow#animalfacts
@howstuffworks

0

With Hashtags

12

Without Hashtags

Avg per post0.0
Avg Likes0
Avg Comments0
Hashtags don't help

@amnh uses an average of 5.2 hashtags per post, while @howstuffworks does not currently use hashtags. The data shows that hashtags boost engagement for @amnh.

Engagement Trend

@amnh
Declining

-93.1%

Engagement change

-93%

Likes

-89%

Comments

Older posts avg38.2K
Recent posts avg2.6K
Better Trend
@howstuffworks
Declining

-29.3%

Engagement change

-31%

Likes

+0%

Comments

Older posts avg10
Recent posts avg7

@amnh shows a significant -93.1% engagement decline. This sharp drop may be influenced by one or more viral older posts that inflated the historical average, rather than indicating a genuine loss of audience interest.

@howstuffworks shows a moderate -29.3% engagement decline, which is common for accounts adjusting their content strategy.

Overall, @howstuffworks demonstrates the stronger engagement trajectory in this comparison.

Posting Frequency

@amnh

Posts/Week
12.0
Avg Days Between
0.0
Most Active Day
Tuesday
Consistency6%

@howstuffworks

Posts/Week
12.0
Avg Days Between
0.0
Most Active Day
Wednesday
Consistency35%

Both accounts post approximately 12.0 and 12.0 times per week respectively. @howstuffworks achieves a higher consistency score of 35%, meaning their posting schedule is more predictable.

This significant consistency gap suggests that @howstuffworks follows a more disciplined content calendar, which typically results in better algorithm favorability on Instagram.

@amnh is most active on Tuesday, while @howstuffworks prefers Wednesday.

Advanced Analytics

Authority Score
Winner
72
Expert
@amnh
Reach20/25
Engagement20/30
Ratio20/20
Consistency2/15
Verification10/10
Authority Score
49
Established
@howstuffworks
Reach17/25
Engagement0/30
Ratio20/20
Consistency2/15
Verification10/10

The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".

Account Classification

Large

585.9K followers

Range: 500K-1M

@amnh

Medium

119.8K followers

Range: 50K-500K

@howstuffworks

Influence Index
Winner
77
/ 100
@amnh
Influence Index
55
/ 100
@howstuffworks

The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.

Engagement Quality

@amnh

3.48%

Benchmark: 0.5-1%

Good

@howstuffworks

0.01%

Benchmark: 1-3%

Low

Following/Followers Ratio

@amnh

1:1.9K

Very influential

Excellent

@howstuffworks

0.0032

Very influential

Excellent

Content Density(posts per 1K followers)

@amnh

0.02

Low

@howstuffworks

0.10

Moderate

Content Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.

Expert Verdict & Conclusion

Overall Analysis:

After analyzing all available metrics across 5 categories, @amnh emerges as the clear leader in this comparison with 4 metric wins compared to @howstuffworks's 0.


@amnh

@amnh excels in: Followers, Engagement Rate, Avg Likes, Avg Comments.

With an engagement rate of 3.48% (benchmark for this size: 0.5-1%), this profile demonstrates excellent audience interaction.

FollowersEngagement RateAvg LikesAvg Comments

@howstuffworks

No leading metrics in this comparison


Conclusion

This comparison highlights that Instagram success is multifaceted. While @amnh has the larger audience (585.9K followers), @amnh generates deeper engagement per post (3.48%). Both accounts represent significant influence within their space on Instagram.

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Analysis FAQ

FAQ About @amnh vs @howstuffworks

Detailed answers about this specific comparison and metrics

Based on our real-time data, amnh leads the follower count with a difference of 466,056 followers. Specifically, @amnh has 585,904 followers while @howstuffworks has 119,848 followers. Follower count is one of the most visible Instagram metrics and indicates the overall reach of each account. However, a higher follower count doesn't always mean better performance — engagement rate and content quality are equally important factors to consider when comparing Instagram profiles.

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